Featuring a clean, intuitive design, the platform makes it easy for both individuals and businesses to explore and shop. Discover a wide range of offerings, including construction machinery die-cast models, daily essentials, toys, apparel, accessories and more — each product reflects XCMG’s engineering heritage and cultural creativity.
Construction Machinery Model Series
National Power + Cultural Symbol
XCMG Cultural & Creative follows a “1+4+N” strategy
1 core category — die-cast models
4 key categories — daily essentials, designer toys, apparel and accessories, electronics
N additional offerings — co-branded items
Han Charm Cultural & Creative Series
Inspired by traditional Chinese culture and Han Dynasty stone reliefs, XCMG’s “Han Charm Cultural & Creative” series blends ancient artistic charm with modern industrial aesthetics, bringing a unique cultural identity to everyday products.
Apparel and Accessories Series
Apparel — hats, T-shirts, shirts, polo shirts, jackets, outdoor jackets, sun-protection clothing
Footwear — boots
With refined craftsmanship and comfortable materials, XCMG apparel and accessories carry the brand’s bold spirit wherever you go.
The Wandering Earth Series
The Power of Made in China
Empowering the “heavy industry aesthetics” of Chinese sci-fi cinema, XCMG’s cutting-edge technology and equipment shine on the big screen — the Wandering Earth series brings that cinematic power into collectible form.
